Ha! I know those who have NFLN have seen this many times, but just thought I'd share for anyone who does not. Weird looking Pats fan, but that's apropos. http://www.ispot.tv/ad/AOiz/nfl-shop-the-perfect-gift-for-those-just-married
It's cyclical. We always have an uptick in mentions when we have a young QB on (essentially) last chance to show up. Miami is still a valuable football market and if we do well, the NFL stands to capture a lot of revenue.