Rumor: PS3 price cut in August

Desides · Jun 28, 2011

Supposedly to be announced at Gamescom on August 17. No idea if this is just a European price cut or a worldwide thing.

Sony will announce a PlayStation 3 price drop during Gamescom in August, according to a report.
Trade insiders are expecting a cut that could see the PS3 be priced at 199.99 GBP ($319) in the United Kingdom, according to MCV. That's obviously more than the PS3 currently retails for in the United States, and it's unclear if the price drop would only be for Europe or if the price would be slashed worldwide.

The most recent PS3 price cut came alongside the announcement of the PlayStation 3 Slim in August 2009. The cheapest new PS3 is the 160GB model that retails for $299.99 in the U.S. (A limited time Call of Duty: Black Ops bundle is now available for the same price and includes the game and a free map pack.)

If the price cut is made for the U.K., MCV says retailers could take it even further and offer the system for 179.99 GBP ($287). It also rightly speculates that Sony dropping the price of the PS3 could lead to Microsoft doing the same with the Xbox 360, a move that many expected to be made at E3. (The cheapest new 360 presently costs $199.99.) Nintendo dropped the Wii's price by $50 last month to $149.99.

Both Sony and Microsoft declined to address the possibility of an impending price cut. That comes as no surprise, though don't take it as a guarantee that a cut isn't coming -- Sony said it had "no plans" for a price drop several months prior to the 2009 announcement.
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Why cut the price? Well, there's a new hardware iteration of the PS3:

Fresh from the Land of the Rising Sun comes news that Sony has updated the original PS3 Slim (CECH-3001B) with a lighter, less power-hungry model. The new Japanese PS3 CECH-3000B weighs in at 5.7 pounds -- as opposed to its 6.6 pound elder brother -- and even lowers its wattage to 200W from the previous 230W.

…

The unit will retail at the same ¥34,980 price point (or $435 for the Yanks) as the original Slim, and while a relatively plain 320GB flavor seems to be on tap for now, a 160GB Tales of Xillia bundle will purportedly hit this September. No announcement has been made for its North American counterpart, but with the system already in the FCC's clutches, you can bet it'll be making an intercontinental trek in short order.
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Stitches · Jun 28, 2011

They took the LEDs out of the newest CECH model I believe.

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Rumor: PS3 price cut in August

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