After a lot of research, I've decided on buying the HTC One. Fortunately Amazon will be cutting the price to $99 tomorrow only (for new subscribers and eligible upgrades): http://news.cnet.com/8301-17938_105-57589178-1/amazon-to-slash-price-of-htc-one-to-$99-on-june-14/ Great deal for those interested.
Great deal on an excellent phone. I have the black model. Really sleek looking. EDIT: Appears it might be a 'down payment' on the phone, rather than an outright purchase?
Nope, its $99 for an outright purchase, granted you're eligible for upgrade or with a new contract. First Android phone for me. Steve Jobs is probably rolling in his grave.