10 Promotional Stunts That Horribly Backfired

NaboCane · Aug 5, 2009

http://finance.yahoo.com/career-wor...horribly-backfired.html?mod=career-leadership

SanDisk Attempts to Be Hipper Than Apple
With the release of its iPod line, Apple performed a rare feat in the corporate world: The company became hip. In May 2006 — facing Apple's overwhelmingly dominant market presence — SanDisk launched the "iDont" campaign, which portrayed iPod users as mindless sheep, donkeys, and chimps.

Besides the fact that the ads nowhere referenced the company's own Sansa MP3 line, SanDisk failed to realize that customers are rarely won over by insults. Though it continues to live in the iPod's shadow, it still outsells Microsoft's Zune. Naturally...
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General Motors Inspires Amateur Filmmaking
Three years before declaring Chapter 11, General Motors influenced a new wave of modern film auteurs. Tapping into that YouTube craze the young kids had been talking about, GM launched a website allowing users to create their own commercial about the Chevy Tahoe SUV and upload it for public view.

Apparently, GM hadn't realized that it bore an already unfavorable connotation, and the contest gave way to short films about global warming, the war in Iraq, or negative attacks against the auto's quality. Worse yet, almost a month went by before GM caught on...
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Thwarted Zombie Invasion Credited to Dr. Pepper
It's hard to dislike a treasure hunt, unless the X lies somewhere atop a historical landmark. An international campaign from Dr. Pepper's then-owner Cadbury Schweppes hid coins within 23 American cities to promote the soft drink's "23 flavors."

But the agency in charge of Boston's location selected the Granary Burying Ground — current home to John Hancock, Paul Revere and Samuel Adams. Before a flood of shovels swept through the cherished site, Cadbury Schweppes ended the contest, but the contest forced owners to shutter the graveyard to prevent a zombie outbreak...
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KFC's ill-fated free chicken promo and Dos Equis' Most Interesting Man are also epic.

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