Your opinions would be greatly appreciated...

It's not bad, I'm sure people who are into that sort of thing will eat it up.

Side note: Do you have a screen/embroidery company you use? I used to work for a great one and I could hook you up with them if you'd like. Only thing is they don't do decals. The rest of the stuff yes though.

 

The logo is ok, but I still don't think I "get" it. Is Island Mind a product or a service?

 

The first thing I see in the first logo is the Red X. If that's intentional, then you've accomplished what you want.

But I initially read it as Island X Mind, and I was confused ... you could go subtle, moving the X behind the Island Mind type, or loud, by reversing the color scheme.

Another option would be to use two smaller X's to dot your i's in your primary word type. It would look a little less cluttered and might make things easier to read.

I've got no qualms with the secondary logo. Simple, easy to read, and effective.

 

It sounds very interesting to me. However, I did major in Geography.

 

If you rebranded the concept as 'Island XXX Mind' I see this being a gold mine.

 

i would have gone with pensacola mind X , but thats just me.

 

Well, to show how out-of-touch I am, I had to Google "Salt Life." Now I'm with you.

In closing, I'd like to say, "Get off my lawn!"

 

cool concept. I personally don't like bumper stickers so that is out for me. Might buy a t-shirt if it was available at the tourist places.

 

I think it is a great premise, but you are limiting yourself to a certain niche when you said yourself the locations can be anywhere.

I'd be interested in plotting co-ords of a favorite spot of mine, but the large "Island Mind" in the logo kind of throws it off as my locations are nowhere near an island. That in my mind would mislead people into believing the co-ords are caribbean or something.

In the end, your initial target market probably is the islands, but to expand you may want to consider a subsidiary company with a different name - unless of course Island Mind blows up with brand recognition!

Good luck.

 

Well, at first blush I wasnt sure if it was an X or a + (cross) tilted. It would made a better mental connection with "X marks the spot" if it was tilted more to make it go more toward an X then a +. If you want to leave it in the slight tilt you have, just try to tuck the front leading arm of the X down more....this would make it more of a bubbled X and not confuse it with a cross in any way.

Also, the 1st image, I still think the RED X (marks the spot) would be better served if it followed the Island Mind tag.....and not in the middle....it does read Island X Mind as it is right now. So, Island Mind(TM) X would be easier and the RED X would still stand out.

Also, if you moved the X marks the spot to the end to follow "Mind",...you could use little white foot prints..or dash marks from the mind to the X (like shown on Treasure Maps) to lead to the X that marks the spot???

2nd Logo....I would move the Island Mind tagline to the Center of X (that marks the spot), and still tuck the leading arm down an under more, or tilt to show it as true X vs Cross look.

You could use the same white "foot prints" or "dashes" again....I like the coordinates.

Curious, do the coordinates actually reflect where the ISLAND MIND is located?? I presume as you say, several ISLAND MIND locations exist????

Those are my views....hope they give you ideas!

 

"Island" could definitely be interchangeable. '[Insert Location Here] X Mind'

Sports is the way to go. 'Dolphins Football X Mind' and the coord. of the stadium might be a nice niche. You get licensing for that, and you're on your way.

PS. Since part of my job is marketing, I shouldn't be giving you this advice for free... so you better cuddle tonight A-Hole!

 

inlet mind x

 

Little spoon... duh.

 

i like it. it offers a way for people to express themselves. people tend to like doing that. IMO, it has a catchy feel to it. I got some family in exotic locations, I would consider buying Tees for them as gifts.

the only thing that comes to mind as a negative, would be having an island name for a location that isnt an island. perhaps offer a custom shirt with just the red X, and then a smaller brand logo on the tag or on the back somewhere.

 

I really like the idea....still feel to get the most bang to define what it is that marks the spot of your PASSION...you shoud move the X, make it look more like an X...and add the dashes, or little footprints.

Good luck...its has potential.

So, I presume, via the website where you would order these decals, you enter your place and the coordinates come up to match...or does one have to know the coordinates and request them to be printed, etc?????

 

I really like it. As others mentioned i would remove Island portion. focus just on the X, maybe call it State of Mind or something along those lines. As big dogs hunt pointed out have a tag line along the lines of "mark your spot"

Its a fantastic idea and concept. It has a whole bunch of different opportunities, so limiting it to just Island might not be the best intial approach, open it up, generalize it more so anyone could buy into it in various niche's.

The design looks good to me, others have mentioned little changes that might be more effective. Good luck Finacious D.


EDIT/ADD: More i think about it, if you could brand it as something other than "Island Mind" initially, build awareness in a broad market for all age ranges then you could start your tierd branding for different segments...

___ Mind (initial brand concept)

Island Mind
Golf Mind
Football Mind
Hockey Mind
Baseball Mind
Soccer Mind
ANY Company Mind
Skiing Mind / Snowboarding Mind

The slogan Mark Your Spot could essentially be used in any of the above categories, and would let people express their favorite places for their favorite things, so if you had Landshark Stadium coordinates on a hat for Football Mind, you may also have Florida Panthers Stadium for Hockey mind. Then it gives multiple sales angles for your retained clients who like and are committed to your brand.

They all would have favorite local's / coordinates they could place for any of those submarkets. Then you could directly target numerous market segments with a brand everyone would be favorable with. And we all know there are numerous almost infinate subcategories to target. To further develop it you could have coordinates ALONG with a specific DATE. For say concert goers who want to purchase a Hat from a concert they were at. Like say Tenacious D, Golden Gate Park (coordinates), Sunday August 31, 2009. As that event and location was memorable for them and now your brand would let them very express that moment with a keepsake and a platform to express themselves. Which would keep them committed to your brand even further.

Haha sorry i am in marketing, i could talk about this stuff forever!

 

oh yeah. durrr... you can mark me as a future customer.

 

If Island Mind is the brand, removing Island from it is a non-starter I am sure......

Fact is, most folks equate Islands and Tropics as a state of relaxation, happiness, contentment, being CARE free or free of life's normal worries....so in essence no matter where you are....you can have an Island Mind!

That word does not simply mean an physical Island (land surrounded by water)....again, if its a Brand Name then use it wisely.

That said, I still think the X being moved to the end of the 1st ad, and Island Mind being moved to the center of the 2nd X ad works best. I would be interested if that could be worked up and shown here....do think it would strike the right cord and balance!!!!

 

This is cool....I see you getting some of my money int he future....

an assortment of different colors and color combinations in the logo would be nice.

I would also recommend making Tins to hang in the backyard or home bar.....in the keys the custom tins are a big hit...I think this would be as well.

I would buy one.

 

great concept fin d. think this one could be a winner for you and your boss. I do think you have to redesign the X however. On first glance, it looked like a German World 1 Cross. I know there are alot of German tourists in Florida but probably not enough to make you rich. I think if you make the X more obvious to the X marks the spot theme you're going for you'll have a goldmine on your hands

 

You ain't gonna get any fisherman to put the coordinates of their favorite honeyhole for all the world to exploit on his /her tee shirts. Seriously, those are closely guarded secrets.

 

I would clean up the font a bit...it's hard to read at first; and with attention spans what they are, well...you know.

And use digital coordinates for a cleaner look...JMO.

 

I like the design, and I know people who are fishing fanatics who would dig the 'favorite spots' coordinates on the shirts. And if you didn't want to give up your prime location, you could always leave coordinates for a Long John's or Red Lobster. Anyways, nice job and a cool idea man. Good luck with your endeavours.

 

Finacious; i think it is a good concept with a broad appeal. as you stated to Doc, the first thing that came to mind is the Salt Life stickers, but these go a step beyond, and give it a more local appeal, that mixes in local pride as well.

i live on an island, and in the Charleston area alone, we have several Barrier Islands (James, Johns, Wadmalaw, Edisto, Kiawah, Seabrook, Sullivans, Folly, and Daniel Islands to name a few) all of which would be a niche market, so the option to make custom stickers is a good one.

i immediately got the point of the "X" marks the spot on Treasure Map, and t-shirts and hats with the coordinates could be huge sellers in the right tourist areas.

best of luck to y'all, good concept, take the steps to protect your intellectual property!

 

Did you do some of that stuff in Flash? Seems like a lot of the "over, down, etc. states" were down in Flash.

I am just curious what you guys used to build the site is all, looks pretty nice IMO.