I am working on a project and the title is called Joekes (Jokes with the play on the word Joe) now should it be [JOE]KES or JOE[KES] Heres the logo im working on for the project
I'd go with the first one. Highlighting the "joe" does two things: 1. It draws attention to the name joe, which makes the gimmick easier to understand. 2. It makes the reader, pronounce "joe" in their head which helps them pronounce the rest correctly as "jokes". Also, I wonder what it would look like with thinner brackets with a (maybe even a lighter blue for the brackets). I think part of the issue is that the brackets being the same color and almost the same thickness as the letters, it makes the eye want to interpret them as letters. For example: To me, this is easier to read and it gets the gimmick across quicker.
Have you tried losing the brackets and jut going with color as the separator? Might come off cleaner.
The argument that the brackets need to highlight "Joe" is baseless since we read left to right. "Joe" will stand out regardless b/c it's what's read first and b/c it's separated by color. Putting the brackets at the beginning only serves to create confusion b/c it sends the brain into an analytical state trying to figure out what's going on rather than just quickly reading "joe" which could make the reader overemphasize the Joe part to where Joe and kes sound like two words. It flows quicker and better when the brackets are at the tail half b/c the play on words is set up by the reader being able to quickly, smoothly, and easily say & pronounce the first half of jo[kes]... rather than [jo]kes.
Listen to Fin D. He knows what he's talking about when it comes to designs and marketing, and I agree the first one looks better.
Don't like it, personally. Either one. I'd go either simply Joe's Jokes, Jokes by Joe, The Joeker, or make up some random **** like "Unicorn Popcorn". Probably the best idea is to name it for the type of humor it will be.. like Break.com (**** you can laugh it on a short break at work), etc.
the original name was Mr. Mashed Potato Head, the project is a book im working on. Any other name ideas im open for, its a bunch of one liner jokes. The logo i posted is the front cover, I want something simple, black background with just the title and maybe one of my illustrations used in the book.
Worst Porn Site Name EVER!!! (lmeister, stop clicking the pic.. it won't lead to any masturbation material. put the mashed potatoes away.)
Stop being hyperbolic Barry We have all seen worse porn site names and I'ld be willing to wager that Imeister has rubbed one out to lesser