Kraft Foods, the maker of everything from Easy Mac to Oreo cookies, plans to split up into two businesses Thursday, and based on the current landscape in the global economy one may be much more attractive than the other.
The packaged foods manufacturer said it will separate its faster-growing global snacks business, the home of brands like Oreo, Cadbury and Trident Gum, from its more U.S.-centric grocery business, which houses Oscar Meyer, Philadelphia cream cheese and Jell-O and other household names.
A divorce of "slow and slowing" US market from expanding markets. Who wants to buy Kraft NA instead of Kraft Global?Kraft Foods Inc. (NYSE: KFT) today announced that its Board of Directors intends to create two independent public companies: A high-growth global snacks business with estimated revenue (1) of approximately $32 billion and a high-margin North American grocery business with estimated revenue of approximately $16 billion. The company expects to create these companies through a tax-free spin-off of the North American grocery business to Kraft Foods shareholders.